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Maddie Morden and Tammy Lopez: Personify Shop

Modern and whimsical lifestyle shop.

In the bustling downtown of Duluth you can find a variety of restaurants and shops, among them is a modern and whimsical boutique called Personify. Today, we’re sitting down with the mother-daughter duo who founded the shop, Maddie Morden and Tammy Lopez. Listen as we talk about the process of curating their brand and unique shopping experiences for customers, as well as the challenges faced during the retail COVID-19 shut down.

If you find yourself in downtown Duluth, be sure to stop in to Personify! You can also check out their website or follow them on Instagram @personifyshop.


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