Family insight into one of Atlanta's most iconic brands
Today, we’re talking about a brand that needs little introduction in this city. In fact, if there were a Mount Rushmore of great Atlanta brands, our guest today would might be one it. It also might be one of the greatest small business success stories you will ever hear.
The Varsity has been asking Patrons “What’ll Ya Have!” For over 90 years. It has persevered and grown with this city like very few restaurants have, and boasts the distinction of world’s largest drive-in restaurant.
We sat down with Ashley Weiser, the company’s marketing director, and great-granddaughter of founder Frank Gordy. We got a crash course in the The Varsity’s history, and talked about what’s next for one of our city’s most iconic brands.
Stay tuned for big news from The Varsity in the near future, and don’t forget to stop in for a naked dog, a glorified steak, an FO, a PC, a bag of rags, or an order of strings.
You can check out the Varsity online at thevarsity.com, and certainly follow them on social media @thevarsity1928.